Appliances

AI Appliance Repairs

AI Appliance Repairs
PROJECT RESULTS · May – Oct 2026

What We Delivered

AI Appliance Repairs is an appliance repair business that came to us with a very small online footprint. When the project began, the website was receiving only a handful of organic visits, and the business had little visibility when customers searched for repair services. The objective of this project was to change that by building a strong local SEO foundation and a well-managed Google Business Profile, so that people with a broken appliance could find the business quickly and contact it easily.

The results over the six-month comparison period were significant. Organic clicks grew from 40 to 524, a 13x increase. Search impressions rose from 614 to 22,400, meaning the business now appears in front of far more people who are actively searching for appliance repairs. The Google Business Profile also recorded 425 interactions, including 79 phone calls, 283 website clicks and 56 direction requests, giving AI Appliance Repairs a strong base of local demand from the very start.

How We Work

Our team began by understanding how AI Appliance Repairs operates: the appliances it repairs, the customers it wants to attract and the way people search when something stops working. Appliance repair is an urgent, high-intent service. Customers usually search on their phone, compare a few options and contact the first business that looks trustworthy and available. Our strategy was built around that behaviour.

Local SEO and keyword optimisation. We researched the search terms customers use when they need a repair and mapped them to the right pages on the website. Page titles, headings, descriptions and content were optimised so search engines could clearly understand what the business offers and who it serves, while the copy stayed simple and useful for real customers.

Google Business Profile setup and management. For a local repair business, the Google Business Profile is often the first thing a customer sees. We set up and optimised the profile so that the business information, services and contact details were complete and consistent. We then managed it on an ongoing basis to strengthen the business's visibility in local search results and on Google Maps.

Website click and call tracking. Visibility only matters if it turns into enquiries. We set up click and call tracking so that we could see how customers were reaching the business, whether by calling directly, clicking through to the website or requesting directions. This showed which parts of the strategy were working and where to focus next.

Ongoing performance reporting. Every month we reviewed the data from Google Search Console and the Google Business Profile and used it to refine the strategy. This kept the campaign focused on measurable results rather than guesswork.

Results & Outcomes

The campaign delivered a fast and measurable improvement in AI Appliance Repairs' online visibility. Organic clicks increased 13x, from 40 to 524, while search impressions grew from 614 to 22,400. This growth shows that the website is now appearing for many more relevant searches, and that customers are clicking through to it.

The Google Search Console data also points to a strong ranking position. An average position of 11.8 means the website is appearing around the top of the first page and the start of the second page for its target searches, and a 2.3% average click-through rate shows that searchers are choosing the listing when they see it.

The Google Business Profile has become a direct source of customer enquiries. Across the period, it recorded 425 total interactions:

  • 79 phone calls from customers ready to book a repair
  • 283 website clicks from customers wanting to learn more about the service
  • 56 direction requests from customers looking to locate the business

These actions matter because they come from people who are actively searching for an appliance repair service, not from casual browsing. With the base now established, AI Appliance Repairs is well placed to keep improving its rankings, expand into more search terms and convert more of that visibility into booked repairs through continued optimisation.

Project Highlights

Our objective was to build a strong local search presence from the ground up and turn online visibility into measurable calls, clicks and enquiries.

  • Local SEO and keyword optimisation
  • Google Business Profile setup and management
  • Website click and call tracking
  • Ongoing performance reporting
  • Organic clicks up 13x, from 40 to 524
  • Search impressions up from 614 to 22,400
  • Average position of 11.8 in Google search
  • 425 Google Business Profile interactions, including 79 calls
TOTAL TO DATE

Total Results

May – Oct 2026

524

Organic Clicks

22.4K

Search Impressions

425

GBP Interactions

79

Calls From GBP

2.34%

Average CTR

SEARCH CONSOLE DATA

Google Search Console Performance

524

Organic Clicks

22.4K

Search Impressions

2.3%

Average CTR

11.8

Average Position

1.41K

AI Overview Impressions

GOOGLE BUSINESS PROFILE DATA

Google Business Profile Performance

425

Total Interactions

79

Phone Calls

56

Direction Requests

283

Website Clicks

7

Chat Clicks

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