Fridge Repair Experts is a specialist fridge repair business. It entered this period building its organic search and Google Business Profile presence from the ground up. A broken fridge is one of the most urgent household problems, because food spoils quickly and customers want a fast, reliable repairer. The objective of this project was to make sure that when people search for fridge repairs, Fridge Repair Experts appears in front of them, looks trustworthy and is easy to contact.
Over six months, the website generated 971 organic clicks from 162K search impressions. The Google Business Profile drove 334 direct interactions, including 37 phone calls, 223 direction requests and 74 website clicks. Together, these results give the business a steady, measurable flow of local enquiries and a strong platform for further growth.
How We Work
Our approach was built around local search, because fridge repair customers almost always look for a business in their own area. They want someone nearby who can attend quickly.
Local SEO and Google Business Profile management. We optimised the Google Business Profile so that the business could appear in local search results and on Google Maps for fridge repair searches. Keeping the profile accurate, complete and actively managed helps customers trust the business and take action, whether that means calling, visiting the website or getting directions.
Service area content. Customers search for fridge repairs by location, so we developed service area content that helps the website appear for searches across the areas the business serves. Each page was written to give real, useful information, including the services offered and how to get in touch, rather than repeating generic text.
Call and enquiry tracking. We set up tracking to measure how customers were contacting the business. This gave a clear picture of which actions were driving enquiries and made it possible to judge the campaign by real customer activity, not just rankings.
Ongoing performance reporting. Each month we reviewed Google Search Console and Google Business Profile data, identified what was working and adjusted the strategy. This kept the campaign focused on steady, measurable improvement.
Results & Outcomes
Fridge Repair Experts now has a visible and growing presence in local search. The website recorded 162K search impressions over six months, which shows that the business is appearing in front of a very large number of people looking for fridge repair services. Those impressions turned into 971 organic clicks to the website.
The Google Business Profile has become a strong source of local enquiries, with 334 total interactions:
- 223 direction requests, showing that a large number of customers actively looked for the business's location
- 74 website clicks from customers wanting to know more about the service
- 37 phone calls from customers ready to book a repair
The Search Console data also shows where the next stage of growth lies. With an average position of 26 and a 0.6% average click-through rate, the website is being seen very widely, and there is strong room to improve rankings and turn more of those impressions into clicks. Moving the main pages higher in search results is the natural next step, and it is exactly what continued optimisation is designed to achieve.
Because the business started this period with almost no established presence, these numbers represent a solid foundation. Fridge Repair Experts now has the visibility, the tracking and the local profile in place to keep building enquiries month after month.
Project Highlights
Our objective was to build a strong local search presence from the ground up and create a steady, measurable flow of fridge repair enquiries.
